Learn to write your own newsletter and explode your business with auto direct mail marketing.

This is the daddy of all auto direct mail. It's the deadliest weapon in your arsenal.

You have a service business that relies on trust... and trust is hard to come by in this industry.

If your business is going to rise above the pack, it needs a newsletter. There's just no getting around that.

You see it more and more in industries across the board because it works.

Produce an interesting, engaging newsletter and you'll infiltrate your customers' homes with your brand. You'll stay fresh in their minds. Use newsletter marketing to keep yourself relevant to your customers, even between services. And most importantly... use it to gain their trust. This cannot be overstated. Customer perception of your business in a hostile climate will make or break you.

Competition is fierce. Everyone wants to be their own boss. How many shade tree mechanics hang their shingle and try to bite into your customer base by undercutting your prices? They can usually get away with it because they’re not nearly as invested in professional equipment.

Newsletter marketing will blow them out of the water. It separates the pros from the amateurs. Automotive direct marketing done well gives you a strong dose of instant professionalism

It goes beyond auto direct mail. Yes, you send your newsletter through the mail. But you’ll also offer your newsletter at your counter. You use it, among other tactics, to collect names, mailing addresses and even e-mail addresses This way, your newsletter marketing can pump new life into all your automotive direct marketing efforts.

It may not be the fastest or easiest method of automotive direct marketing. But newsletter marketing is definately the most importatnt, because it lets you go on a "date" with your customers. Done properly, it will become the heart and soul of your relationship with them.

So the question isn’t whether or not you should start a newsletter marketing campaign. The question is how. There’s a lot to consider if you take this on yourself.

No matter how good your newsletter is, no one will want to read it if your headlines don’t draw them in.

You need to learn how to write articles. It’s the obvious starting place. What do you write about? What style do you use?

Know who you’re writing to. This is hardly ever discussed, but it’s so important. You may be surprised who your best readers and most valuable customers are.

Learn layout and design. Content is only as good as its presentation. You can produce a slick, professional design or you can have a photocopied block of black text. Which would you rather read?

Grab your readers’ attention with the strategic use of use of newsletter one-liners. Learn to spice your auto direct mail with trivia and tips.

Create interest with games and quizzes. Use them creatively to tie specials and promotions into your newsletter.

Finally, we come to the practical elements of printing and mailing.

Take it step by step. It's worth the effort!